Free UTM builder
Add UTM parameters to any link and copy the campaign URL. It runs in your browser; nothing is stored.
utm_source, e.g. newsletter
utm_medium, e.g. email
utm_campaign, e.g. spring-sale
utm_term, e.g. running-shoes
utm_content, e.g. header-button
Your campaign URL appears here
What each UTM parameter means
| Parameter | What it's for | Example |
|---|---|---|
utm_source | Where the traffic comes from | newsletter |
utm_medium | The channel | email |
utm_campaign | The campaign | spring-sale |
utm_term | Paid keyword | running-shoes |
utm_content | Which link or creative | header-button |
A naming convention that stays clean
- Lowercase everything. Analytics tools treat Email and email as different values.
- Use hyphens, not spaces.
- Use a fixed list of mediums: email, social, cpc, display, affiliate, referral, print, qr.
- Use one campaign name per campaign and reuse it everywhere.
- Write the convention down and share it.
UTM tags on print and QR codes
Printed QR codes can't be clicked from an email client, so tag them: utm_medium=qr or print, and a utm_content per placement. Shorten the tagged link so the QR code stays simple and you can change it later on Pro.
Save UTM templates on Pro
Pro saves 20 UTM templates and applies them when you create a link.
UTM questions
Do UTM parameters affect SEO?
Keep UTM tags off links inside your own site. Use them on links in emails, ads, social posts and print.
Are UTM values case-sensitive?
Treat them as case-sensitive. Email and email show up as two different values in your reports. That's why this tool lowercases values by default.
Does toa.ee keep UTM tags when it redirects?
Yes. The short link forwards to the full tagged URL, so your analytics tool sees every parameter.
Is this UTM builder free?
Yes. It's free and needs no account.